Drivers of our success
Our
success has not come by chance. We developed a firm strategy and
followed it through all the stages of implementation. We set out to
reach a better understanding of the needs of our customers and
employees and then to meet those needs. We recognised that we could not
succeed without highly committed and well-trained employees, and now
I’m pleased to say we have them.
These are the drivers of our success and they will remain so into the future.
From
the beginning we set out to clarify and re-focus our strategic
direction. We did it according to three principles. First, we believed
that concentrating on customers and establishing long-term,
multi-product relationships with them would deliver the most consistent
and favourable returns. Second, we believed that superior execution was
essential and therefore we needed the right people in the right
positions and the right values in the company culture. And third, we
believed that investment had to be focused on sectors where there was
strong growth, and where we were well positioned and had the talent to
succeed.
All businesses need a healthy return on equity and we
are no different. But in the risk-averse nineties we had focused too
much on return on equity alone. Returns are not enough – companies need
returns and growth.
Growth focus
So,
while we set about re-orientating our investments towards growth
opportunities, we remained focused on our core markets. We didn’t
discount international opportunities, but we saw the prospects for
growth in the Australian and New Zealand financial services
sectors and decided they were the best options. And they are the
markets we know best.
We acquired Rothschild, BT Financial
Services, and Hastings – all growth businesses. And now we have reached
an agreement to acquire the RAMS franchise distribution business.
Our
wealth management strategy has dramatically reconfigured our portfolio
towards higher growth. I count this among our most important
achievements in the past decade. It goes without saying that it is
central to our ongoing success. Wealth management has the highest
growth rate of all our businesses. It offers high returns relative to
banking, and it is relatively low risk. More importantly, it is an
opportunity in our own back yard; predominantly with existing
customers.
And, the results speak for themselves. Our wealth
earnings have more than tripled in just five years, increasing from
around 5% of Group earnings to 12%. And, there’s more growth to come –
we expect wealth to account for almost 20% of our Group earnings within
the next three years as BT continues to expand its share in one of the
largest and fastest growing private pension environments in the world.
During
this time we have also divested lower growth, non-core businesses such
as AGC, custody services and our foreign banknote business.
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